Human-black bear conflict
Attitudes toward bears are a function of, among other things, perceived risk. Risk perception may influence people’s beliefs, attitudes, and support for different black bear management goals and approaches. Understanding risk perception, therefore, is an important component of anticipating the effectiveness and impact of various human-related wildlife management and conservation strategies.
This research was designed to explore, characterize, and confirm variables influencing risk perception associated with negative human-black bear interactions.
Based on inquiry conducted in collaboration with Cornell University and and New York State Department of Environmental Conservation, this research involved the design, implementation, and evaluation of a risk communication campaign designed to improve the efficacy of bear management and help local residents cope with living with black bears.